If your company is planning a rebrand, the first things that comes to mind is typically updating your website, social media, and other digital assets. However, it’s important to not forget the documents that are just as key to winning new business: your extensive library of CVs, resumes, and case studies. These crucial assets are often overlooked during rebranding initiatives, leaving companies with outdated branding that can damage their professional image and create compliance risks.
Flowcase streamlines how professional services firms manage their employee CVs, resumes, and reference projects, and our platform makes company-wide rebranding initiatives remarkably efficient.
How to easily rebrand your CVs, resumes and case studies with Flowcase
Before discussing how Flowcase can help, let’s briefly discuss the alternative.
Traditionally, companies store their professional documents as individual Word files, PDFs, or InDesign files scattered across shared drives. When it's time for a rebrand, this means opening and manually updating hundreds or even thousands of documents – a process that's not only time-consuming but prone to errors and inconsistencies. Individual elements, or sometimes even full documents inevitably get missed, leaving old branding in circulation.
At Flowcase, we take a fundamentally different approach. Instead of managing separate files, we store your content as structured data in a central database. This means all your employee information, project details, and accomplishments are separated from their visual presentation. When they need the physical document, a user exports the content into a template - for example, your company-branded CV template.
In the case of a rebrand where you need to update the look and feel of your company docs, you only need to modify the export template once – and every document in your library instantly reflects the new design. In other words, you only need to change your brand in one location, instead of across thousands. This saves countless hours and mitigates human-error.
What elements can I rebrand with Flowcase?
Our powerful template system enables you to customize every element of your templates, including:
- Company logo
- Watermarks
- Color schemes and fonts
- Header and footer designs
- Page layouts and margins
- Disclaimer text and legal notices
- Office locations and contact information
How can I get started with the rebranding process?
For organizations already using Flowcase, rebranding becomes remarkably simple. Just reach out to your Customer Success Manager with your new design specifications. They'll be able to help implement them in your system. Your entire database of professional documents can then be instantly exported in your fresh, new brand identity.
If you're not yet a Flowcase user, a rebranding initiative presents the perfect opportunity to modernize your document management approach. Rather than spending countless hours manually reformatting documents—and risking inconsistencies or outdated information—Flowcase can automate the entire process.
Summary
The risks of not using a centralized system like Flowcase during a rebrand can be significant. Without proper controls, employees might continue using old templates with old logos, incorrect office addresses, or other outdated content —potentially creating compliance issues and confusion among clients
Want to learn more about executing a seamless rebrand? Book a demo with us today or contact your Customer Success Manager.
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